Mission & Vision

Why organic is the norm for us.

Health Ingredients Trading is a wholesaler of nuts, seeds, grains, dried fruits, Superfoods, fats, syrups and spices. We import and export purely organic products from more than 35 countries.

We bring suppliers of the best organic ingredients and food producers from all over the world in contact with each other, enabling a safe chain connection. Our mission includes always working together.

Special ingredients to achieve our mission:

  • Sharing our knowledge of organic food with our customers
  • Doing business in an ethical way with fair prices for producers
  • Supporting farmers who want to switch to organic farming
  • Good working conditions for all employees in the food chain
  • Continually striving for the best quality


At Health Ingredients Trading, we take the quality of our products extremely seriously. With our agronomists, certification institutes and suppliers, we work closely with farmers to continue to meet organic standards. Together we can ensure a safe food chain and reliable traceability right to the source.

For each delivery, we have several unprocessed samples tested by in-house and external specialists, so we can continually test whether we meet the requirements we set for organic products. To this end, we work together with renowned laboratories:

  • Groen Agro Control
  • TLR
  • Bureau Veritas
  • Eurofins

Our Team

Frank Reijnen

Managing Director


‘Everyone is unique and that’s a good thing. That diversity enables us to realise fantastic and spectacular results.’

Started HIT in 2009. Tells his five-year-old nephew that he buys and sells ingredients. Enjoys the international aspect of his job, working with different cultures and learning more about ‘his’ products every day. Wanted to become a pilot when he was younger so that he could fly like a bird and see a lot of the world. Still flies to destinations around the globe, but as a passenger. Used to build model planes. Loves to eat Indian, Italian and Dutch food. Never liked cucumber and still doesn’t.

Joep Rooijakkers

Quality & Sales


‘In my work, I follow my passion. That’s more important to me than money, status or power’

As a young boy Joep wanted to become a Master Chef. Nowdays he is the chef of the best asparagus with lamb and turnip mash. And so many more delicious dishes. He proudly tells his friends’ children that he buys and sells food that is healthy for people and good for the planet. Gains more and more knowledge about food in his daily job. Challanges himself not to be satisfied with the obvious answer.
Joep loves working with food.

Leonie Reijnen

Financial Administration


‘Everyone is unique, just like me. How nice is that!’

Leonie soon realised that becoming a princess comes at a cost. Beautiful dresses and a crown don’t come cheap. So she eventually got involved in paying bills and making money for HIT. And she enjoys it, because every day is different and her colleagues are much nicer than Cinderella’s envious stepsisters. But the diva inside hasn’t completely disappeared: Leonie loves to eat in places where she doesn’t have to cook or do the dishes.